The Lotta Collective partnered with Black Women Marketers to bring MKTRHUB to life—a first-of-its-kind conference built by and for Black women in marketing. From the name to the visual identity to the brand voice, we were responsible for building the entire brand foundation. Our scope included brand strategy, naming, messaging development, visual design, sponsor decks, and on-site experience integration. Everything was rooted in authenticity, excellence, and connection—without falling into the tired “diversity” tropes.

Our role went far beyond aesthetics. We shaped the way MKTRHUB showed up online and in person, ensuring every detail felt intentional and community-centered. The result? A sold-out first-year event with 200+ attendees, major sponsors, and a brand that people are still talking about. MKTRHUB wasn’t just an event—it became a movement, and we built the brand to match..